Tuesday, June 09, 2009

Buenos Aires Treasure/Scavenger Hunt Proposal

[This project did not get the green light but I liked the proposal - Steve]

On June 15th, 2009, twenty thousand (20,000) players will scour downtown Buenos Aires on a wild hunt for a cash prize provided by sponsor. Clues to the hidden treasure will be delivered to cell phones and wireless computers from the heavily branded world around the players. Statues will whisper secrets, billboard copy will deliver text, street performers share tips, a local newspaper club review contains a clue, and the sponsor will SMS text message hints for the game. Quick thinking players with fancy footwork have the best chance to win. Throughout the three-hour game, the sponsor's message will be delivered by product placement and ad-embedded scavenger clues directly to the tech-savvy players. Friends and family can assist on the web or by watching the game's live media coverage spotting the message their team may have missed.

Game Goal: The winner is the first team (or individual) to uncover the answer to 21 clues within the borders of downtown Buenos Aires.The game will have 5 easy clues, 5 medium hard clues, 6 very hard clues, and 5 brain-busting clues.

Players: 20,000

Teams: Players can form any size teams but 3 to 5 players per team is recommended.

Primary Game Device: Mobile phone with internet browser.

Secondary Game Device: Computer at local Internet cafe with one player in cafe communicating to other team members by cell phone.

Game end: At the end of the game all players will be notified the game is over. The sponsor may choose to add an invitation message for all players to meet at a specific location and party.

Game venue: To be provided by sponsor

Game prize: To be provided by sponsor

Swag: Sponsor and other companies can provide any number of smaller prizes to be placed directly into the hands of the players before, during or after the game.

Game liability insurance: To be provided by sponsor

Time limit: 3 hours. If the game play exceeds 3 hours, then sponsor can terminate game play whenever desired. The game engine logs will fairly determine and verify the winner of the game.

Technical details: Cutlass, Inc. in New York will coordinate Buenos Aires production through HS Latin America (www.hslatinamerica.com) and install its patented game software on Buenos Aires Internet Service Provider (ISP) servers in order for its game engine to respond to 2,100,000 hits from players in the 3 hours of game play.

Personnel provided by Cutlass: Game master Steve Bull (NYC), 1 production manager (local), 4 street assistants (local), 4 call center support (local), 4 street performers (local).

[I left out the money terms.]

Travel: Bull will arrive in Buenos Aires on June 9th and scout 50 clues with organizers on June 10th and 11th. For the final game only 21 of the best clues will be used.

History: The first Cutlass Treasure Hunt game was produced for Times Square, New York on 01/01/01. Cutlass Treasure Hunts are now the regularly featured game of choice on college campuses across the USA.


Bob Bentz said...

I was just reading about scavenger hunts by cell phone on a mobile marketing site.


Tunnard said...

I was just wondering if anyone organised scavenger hunts in Buenos Aires. Let me know if anything ever comes of this, I'd love to be involved. (I'm taking all 143 buses in Buenos Aires for my book Colectivaizeishon, you can read about it at my blog.)